Hikvision and Reolink are two famous CCTV Brands. Their products are trendy, technologically advanced, and durable. Both brands enjoy market acceptance and a good reputation. However, certain differences distinguish them.
This post gives you the Hikvision Vs Reolink Brand comparison to make readers properly understand the pluses and minuses of the two brands.
Hikvision and Reolink both companies deal in the CCTV Security Solution Market Segment. They differ in their target group, product quality, technology and pricing strategy.
The exhaustive comparison between the Hikvision and Reolink brands will determine their brand positioning, target audience, product quality, pricing, technology, etc.
Users will come to know about which brand suits best their security needs in terms of locations and budgets.
Hikvision Vs Reolink- Brand Comparison
The brand comparison has been made on the following counts. The purpose is to get the pros and cons of the two brands for a better brand selection location-wise, pricing and needs.
1- Brand Overview
2- Market Segmentation & Target Group
3- Budget & Pricing Strategy
4- Product Quality
5- Video Quality
6- Night Vision
7- Camera System
8- NVR System
9- Advanced Technology
10- Privacy & Cybersecurity
Let’s take each brand comparison point one by one.
1- Brand Overview- Hikvision & Reolink Brands
What makes a brand? The stories are woven around the product and its perception creates an image. It is in general known as a brand. Hikvision is a brand in the CCTV Industry.
With its name, quality and durability come to mind. Reolink is a brand in the home security market segment. Its products are easy to install.
| Hikvision Brand | Reolink Brand |
| Hikvision is the world-famous and the most sought-after CCTV Brand in the world. The company was established in 2001 in China. Since then the company has grown manifolds. It has been the highest revenue generated CCTV company in the world for the last 3-4 years. The company has expanded its wings to over 170 countries. Its products are durable, expensive and advanced. If you are looking for industrial, governmental or large-scale projects then Hikvision is your first choice. It deals in the premium market segment. | Reolink is a Hong Kong instituted company. The company was established in 2009. Its products are easy to install and DIY based. The Reolink brand is known for its easy security surveillance solutions apt for homes and small enterprises. Most products are wire-free and wifi supported. The company deals in medium to lower-range market segments. Its products are affordable and reasonable. |
2- Market Segmentation & Target Group- Hikvision Vs Reolink
Every brand deals in a targetted market. Its products and services are designed for certain market segments. The brand positioning and product promotion are done accordingly.
| Hikvision Brand | Reolink Brand |
| Hikvision deals in the premium market segment. It is the first choice for governmental, institutional, industrial and prime locations. It is a primary choice for the high-end home security solutions. It’s NVRs and CCTV Cameras offer large-scale installations. It is sold through dealers’ and marketers’ channels. The company also go for online sales. If you are looking for large-scale projects or premium products go with the Hikvision company. | Reolink Brand is known for its market penetration in homes and small-scale CCTV projects. Its products are easy to install and DIY nature. You don’t require professionals to install its products. Its cameras and NVRs are affordable and consumer-friendly. The Reolink sale is mostly generated through online modes. Most countries don’t have a proper distribution channel for Reolink Products. If you are looking for home or small-scale projects, Reolink could be your choice. |
3- Budget & Pricing Strategy- Hikvision Vs Reolink
Budget is an important factor in brand selection. Both Hikvision and Reolink have different price strategies because of their different targeted markets.
| Hikvision Brand | Reolink Brand |
| Hikvision deals in the premium market segment. Its products are expensive and technologically advanced. It has a wide range of products with durability and high quality. Its NVRs/DVRs and IP Cameras are the best in the marketplace. They are sold through dealers and retailers. As of 2025, Hikvision IP CCTV cameras range between $70.00 and $550.00. Its NVRs range between &78.00 and $1800.00. | Reolink caters to medium and low-range market segments. Its products are designed for homes and small-scale projects. Its cameras are easy to install and mainly follow basic-level technologies. These products are available online and you can get them at a reasonable cost. The additional benefit is that you can install them without the help of any professional. You can save installation costs as well. In 2025, its NVRs range from $144.00 to $5559.00 and IP Cameras fall between $70.00 and $200.00. |
If budget is the prime concern you can go with the Reolink. If premium product quality is the main focus then Hikvision is the first choice.
4- Product Quality- Hikvision Products Vs Reolink Products
Product Quality determines the brand image. The higher the brand the better the product quality.
| Hikvision Brand | Reolink Brand |
| Hikvision Products are considered the best worldwide. It has IP cameras, Analog Cameras, PTZ, Thermal, AI and Fisheye Cameras. All these cameras are useful at different locations. Their night vision is inspired by DarkFighter and AcuSense technologies. It has NVRs and DVRs with advanced features. They are AI and deep-learning supported. Its products support ONVIF, Alexa and Google Assistant. | Reolink Cameras and NVRs are having basic technologies. Its products include IP cameras, Standalone cameras, PTZ and Battery-operated Cameras. Its NVRs have basic features. Most of its standalone cameras are wireless and battery-powered. Limited products with Voice command features. |
5- Video Quality- Hikvision Devices Vs Reolink Devices
Video Quality in CCTV products is of primary concern. As these products are installed for safety and security and we require them round the clock, the video quality matters a lot.
| Hikvision Brand | Reolink Brand |
| Hikvision devices are available in 2MP, 4MP, 5MP, 8MP, 4k and above resolution. Higher resolution gives clear video quality. Advanced EXIR and ColorVu colour vision give great night vision. You can adjust higher frame rates up to 60 frames per second and above. WDR and DNR technologies enhance the vision. All in all these features give great video quality for Hikvision Devices. | Reolink devices have resolutions between 2MP and 8MP. The standard night vision and IR LEDs give colour night vision. Its frame rates are mostly limited to 30 frames per second. Its models are supported with basic WDR features. |
Definitely, Hikvision devices are better in video quality but higher in pricing too.
6- Night Vision- Compare the Night Vision of Hikvision and Reolink Devices
Night vision is an essential feature of CCTV cameras. Since most threats creep into effect in low light or no light, night vision is highly useful for all security surveillance devices.
| Hikvision Brand | Reolink Brand |
| Hikvision devices have Extended Infrared for clearer and crystal-clear night vision images. The ColorVu technology gives colour night vision. The Hikvision company uses a super aperture lens and BSI (Backside Illuminated) sensors for better image quality at night. Some of its cameras can view beyond 100 meters in the darkness. | Reolink devices use IR LEDs which give decent image quality in the murkiness of the night. Some of its models use Starlight sensors for better performance. Its visibility at night is maximum up to 40 meters. Night vision is good but gives less detailed images than Hikvision’s. |
7- CCTV Cameras- Hikvision CCTV Cameras Vs Reolink CCTV Cameras
When comparing CCTV cameras we tend to compare the camera type, video quality, price, resolution, technology etc.
| Hikvision Brand | Reolink Brand |
| Hikvision cameras have an edge over Reolink cameras. Hikvision cameras are smart with advanced AI features. Its EXIR, ColorVu, DeepAI, WDR, DNR and DarkFighter technologies put it on a very high pedestal. Its facial recognition feature, license plate reading ability and head counting make it a premium choice. Hikvision cameras are for professional-grade high-quality users ready to spend more money. | Reolink cameras have basic IR features and smart sensors with general AI functions. It is good for homes, offices and other less sensitive areas. The installation is easy as it is based on DIY technologies. Some of its higher-range cameras come with starlight sensors with spotlights. Go for Reolink cameras if you want a budget-friendly, decent, easy-to-install camera. |
8- NVR System- Hikvision NVRs Vs Reolink NVRs
NVRs are used to add cameras and secure monitoring. When you have multiple cameras and you want to organize your monitoring then you require a monitor. When selecting an NVR, we focus on factors like compatibility, scalability, storage, remote access and AI features.
| Hikvision Brand | Reolink Brand |
| Hikvision NVRs are good for professional, governmental, industrial and prime sectors. It is costlier than Reolink NVRs. It is compatible with ONVIF devices. Supports PoE models and up to 12 MP resolution devices. Supports 1 to 4 SATA up to 10TB per SATA storage capacity. Video compression up to H.265+. | Reolink NVR is good for homes and small enterprises. It has an easy plug-and-play setup. It is best with Reolink CCTV devices only because of restricted third-party support. The NVR supports 4MP and at most 8MP cameras. The NVRs come with a single SATA and support up to 12TB HDD. |
9- Advanced Technology- Hikvision Vs Reolink
Since Hikvision and Reolink serve different market segments and customer bases, they slightly differ in technologies.
| Hikvision Brand | Reolink Brand |
| Though both use modern and latest technology Hikvision is the brand leader in advanced technology. It uses smart AI features that can differentiate humans, animals and vehicles. It can read faces, count heads and scan number plates. EXIR, DarkFighter, AcuSense, WDR and DNR features to make its devices super latest and trendy. They are the best for sensitive areas and important places. | Reolink uses technologies suitable for home and office use. Its devices can differentiate between humans and animals. They can detect motions and send alert notifications when threats are detected. However, these features are up to basic standards and not advanced. |
10- Privacy & Cybersecurity- Hikvision & Reolink Brands
In today’s modern world, privacy and security are important. Since we remotely access devices and give our full details and sign-in systems, we need to be vigilant with our security.
| Hikvision Brand | Reolink Brand |
| Hikvision is defamed for leaking privacy and keeping the details private. Governments from the UK, USA and France banned its products in government sectors in their respective countries. However, the company has refuted all such accusations. | Reolink’s image is intact and clean. They keep the data secure and don’t share information. In terms of privacy and cyber security, Reolink is far ahead of Hikvision Brand. |
Conclusion
The Hikvision Brand and the Reolink Brand are compared here. The different aspects of the brand like product, technology, vision, and AI features are all discussed and compared.
The comparison will help users in selecting products for the respective locations. For homes or places where we require single cameras, the Reolink is a better option. But for big enterprises or premium places, Hikvision is the only option.
Kindly share your opinions and queries in the comment section. We will respond to queries and apply all good suggestions.
Thank You.
Hikvision or Reolink which brand is more popular?
Hikvision is a more popular brand in large enterprises, institutions, government sectors and premium sites. Reolink is good for consumer markets, homes etc for its affordability.
Hikvision or Reolink which offers better image quality?
Hikvision generally provides superior image quality, especially in low-light conditions. It has advanced sensors and AI-powered image processing. On the other hand, Reolink offers high-resolution cameras, but night vision and colour accuracy may not match Hikvision’s premium models.
Is Reolink better for home security?
Yes, Reolink is better for home security because its products are easy to install and cheap.
Which brand has better AI features?
Hikvision has better AI features. It can detect motions, count people, differentiate between humans and non-humans and push alert notifications.
In Hikvision & Reolink which brand offers better night vision?
Hikvision provides superior night vision with ColorVu and DarkFighter technologies.
Which brand is better for wireless cameras?
Reolink specializes in wireless and battery-powered cameras. Hikvision mainly focuses on wired surveillance solutions.
